27 of June 2024 – By: The Country’s Editorial Team. The award was organized by the Latin American Chamber of Commerce and its presentation took place on June 26th in São Paulo, Brazil.
A shopping center in Cali has recently been recognized as one of the best in Latin America. It is Unico, which won the CLICC award from the Latin American Chamber of Commerce for Retail, in three categories: Corporate Social Responsibility (awarded a gold statue); Culture (also with a gold award); and Marketing (with a silver award).
To be worthy of this award, which recognizes the excellence of the most outstanding projects and initiatives in Latin American shopping centers, Unico Shopping Center competed against nearly 200 shopping center projects from 15 countries in Latin America, including Chile, Uruguay, Ecuador, Guatemala, Brazil, Puerto Rico, Chile, and Colombia.
The Unico, with locations in Cali, Yumbo, Dosquebradas, Pasto, Barranquilla, Neiva, Villavicencio, and soon in Bucaramanga, won the golden statuette in the Corporate Social Responsibility category, thanks to the social impact it achieves through the After School program, led by the Unico Foundation. This program fosters social and emotional skills in children aged 5 to 13 through artistic, sporting, cultural, and technological activities, with ongoing psychosocial support.
The After School program impacts children in 13 countries, and through virtual programs, it reaches 200 municipalities in Colombia.
On the other hand, within its projects focused on Corporate Social Responsibility, this shopping center has pioneered activities in all the cities where it operates, such as «lactatones» to promote infant nutrition, vaccination days to promote health, sporting events for recreation and well-being, blood donations to support local banks, improvements to parks, sports facilities, and green spaces, adoption of dogs to promote animal care, and «reciclatones» to encourage environmental sustainability.
Furthermore, the shopping center was awarded gold in the Culture category in Brazil for its organizational culture program, which promotes collaboration between teams, and won silver in the Marketing category at the CLICC awards for its «Aniversario de Ofertas» campaign, launched by 2022 to celebrate its 25th anniversary, featuring four short biographical stories that narrate the history of this shopping center’s emergence in Cali.
“We are honored to receive these awards, which inspire us to continue making a positive social, economic, and environmental impact on society,” said Patricia Vásquez, Marketing Director.
Organized by the Latin American Chamber of Commerce for Shopping Centers, the CLICC Awards were created to recognize and celebrate the excellence of the most outstanding shopping center projects and initiatives in Latin America, and to serve as an incentive for the development, growth, and innovation of the sector.